Are You Trying to Sell Meat Products to a Vegetarian Restaurant?

Internet guru Mike Dillard of Magnetic Sponsoring fame uses the expression “you can’t sell steak to a vegetarian”. Years ago I would use a similar phrase training my reps from wasting too much time with the wrong “Mr. Right”: Do not waste your time and effort trying to sell meat products to a vegetarian restaurant”.

Let me explain. Suppose you owned a meat wholesaling company. You have a meeting with all of your sales people and tell them about an idea that you had during the night to expand your customer base by selling your various meat products to all of the vegetarian restaurants in your city.

You pass out special pricing for your entire product line to encourage the vegetarian restaurants to select your company as their meat supplier. Your sales people hit the road and make their sales calls.

That night, they return to the office. Discouraged would be an understatement. None of the restaurants would become customers (not even with your special discounted rates). A few of them may have even tossed out your sales reps because of the “evil” meat products they represented.

Any marketing person would tell you that you violated the first marketing commandment: Know Thy Market. You could keep chasing that vegetarian restaurant but they will never, ever buy your meat products.

So often I would see network marketers – even my own team members – trying to promote their business (think meat product) to prospects (think vegetarian restaurants) who, quite frankly, are not the least bit interested. I would tell them to cut their loses and do not waste any more time with that prospect.

Most times they would not listen and keep hammering away trying to wear down the prospect into joining their business. And even if the disinterested prospect joined their business, what exactly could be expected of them besides wasting even more of their sponsor’s time in attempting to train and support them?

I once heard a statement which has an application to this: “A man convinced against his will, is of the same opinion still.” Who said no to one of your offers? Did you keep on chasing or did you move on?